Why haven't I heard of this?

Scientific understanding of the way the brain works has been changing rapidly. Less than a decade ago, brainwave patterns were believed to be unimportant; the brain fixed and unchangeable. Neurofeedback was therefore deemed 'scientifically impossible', thus subject to immediate dismissal.
These days, medical science has realised that these long held beliefs about the brain were simply medical myths. Neuroplasticity (the brain’s ability to learn and change through life) is now the focus of scientific inquiry rather than ridicule. 
The brain sciences have advanced so quickly that medical establishments have yet to integrate approaches based on this new view; hence few psychologists and physicians have an understanding of neurofeedback or its clinical applications (see history and development here...). 
Neurofeedback employs a sophisticated, evidence-based approach with quantifiable results (research area here...) backed by 50 years of clinical application. Still, old biases die hard and mainstream acceptance of neurofeedback is slow. 
Change is coming from a fundamental shift in philosophy, and by consumer demand for simple, safe, common-sense solutions. 

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We’re at an extra­or­di­nary moment where the entire sci­en­tific foun­da­tion for men­tal health is shift­ing, with the 20th cen­tury dis­ci­pline of psy­chi­a­try becom­ing the 21st cen­tury dis­ci­pline of clin­i­cal neuroscience.

Thomas Insel, head of the National Insti­tute of Men­tal Health